Brands carving into the extreme sports niche

A perfect example of a company that developed something purpose built, listened to their customers and made it even better, beyond all expectations.

GoPro has just released the Hero 3 and I HAVE to have one! It’s just that good, and how can you not agree looking at the video below?

It makes you want to get out there!

[youtube]A3PDXmYoF5U[/youtube]

Also doesn’t hurt to have Kelly Slater as a brand ambassador 😉