Brands carving into the extreme sports niche

A perfect example of a company that developed something purpose built, listened to their customers and made it even better, beyond all expectations.

GoPro has just released the Hero 3 and I HAVE to have one! It’s just that good, and how can you not agree looking at the video below?

It makes you want to get out there!

Also doesn’t hurt to have Kelly Slater as a brand ambassador 😉