Surf accessories brand Dakine South Africa has announced that they have signed a deal with South African competition surfer extraodinaire, Capetonian Sean Holmes, making him their leading South African brand ambassador.
Dakine SA’s brand manager, Reinhardt Fourie, who himself has been a long-time member of the Cape big-wave community and surfing buddy of Holmes, is “super stoked” to have Holmes on the Dakine team.
“He is one of my favourite surfers to watch and is a world class performer in surf from two feet to 20 feet. Sean is also one of the nicest guys you could ever wish to meet and embodies the Dakine spirit in every way. A true Aloha guy!”
The excitement and respect seem to be mutual. 31-year old Holmes is excited about the advantages Dakine’s superior products will give him in the variety of surf conditions that he enjoys and has huge respect for the brand which has been relaunched locally after it was bought by surfwear multi-national Billabong.
“I have a lot of respect for Dakine. It’s a solid brand with a hard edge, and I have full confidence in the products which is a vital factor when the surf is bigger,” Holmes said. “Now all my equipment needs are in place for the winter waves in Cape Town and I’m looking forward to spending time out at Sunset and Dungeons, which produce some of the world’s biggest rideable waves.”
Holmes is a multiple South African and international event champion. He won the Red Bull Big Wave Africa event in 2000 and is also a member of the Billabong Adventure Division along with internationally renowned big-wave maestros Grant ‘Twiggy’ Baker and Greg Long.
He is looking forward to competing in specialty events here and overseas during 2009 and will be starting in the trials of the major ASP World Qualifying Series contests in South Africa over the next three months to boost his world ranking and qualify for the top rated international events in 2010.