Winter in the gorgeous KwaZulu-Natal province of South Africa means… well… sun, surf and the world’s top surfers battling it out at the Mr Price Pro Ballito from 1 – 11 July 2010.

The province of almost eternal summer is home to one of this week-long, 5-star rated surfing event, which forms part of the Association of Surfing Professionals’ (ASP) World Tour and the ASP Africa circuits is also widely regarded to be one of the longest running professional surfing events in the world.

But the top surfers are lured by more than just the historical significance of the event or the ASP ratings points that can be racked up. The R1 million prize money definitely holds an allure as well.

Among the local surfers who will be vying for that significant loot includes Durbanite and former ASP World Tour competitor Ricky Basnett, Greg Emslie from East London, Capetonian Royden Bryson, Durbanites Antonio Bortoletto, Brandon Jackson, Rudy Palmboom and Shane Thorne. Other Natallers competing in the event will include Frankie Obherholzer, Gary Van Wieringen and Gavin Roberts. One of the undisputed star attractions at this year’s event will be Jordy Smith, who is currently ranked number 3 in the world.

This year the Mr Price Pro Women’s event will be added, with the likes of Stacy Guy from Melkbosstrand, Sarah Baum from Athlone Park, Bianca Buitendag from George, and Tanika Hoffman from Kommetjie taking part. In the Pro Junior division, Beyrick De Vries from Umhlanga will battle it out against Davey Brand from Kommetjie, Matthew Bromley from Cape Town and Jaco Steyn from Melkbosstrand.

Apart from the sun and surf, some of South Africa’s greatest musical acts, like Prime Circle and Farryl Purkiss, will also be performing on the nights of the 9th and 10th of July. For more information, visit www.mrpricepro.com