A new South African magazine aimed specifically at local surfers have seen the light, just in time to usher in 2009. It’s called BOMBsurf Mag and one major way in which it is bound to surely make a splash in these trying economic times is that subscription to its quarterly print edition is free to South Africans! Readers only have to pay for the postage it will cost to get it delivered to them.

The magazine is published by Big Ocean Media Bros, a start up media business with a focus on innovative and relevant content delivery to the South African surf and beach culture niche. The company co-founders and owners are John McCarthy and Iain Evans, two South Africans who, between them, have wracked up a lot of experience in the world of surf and publishing. Both were instrumental in the rebirth of the highly acclaimed SA Paddler magazine and the subsequent publication of the ‘Reflections – Paddling in South Africa’ Coffee Table book. They have played an instrumental role in the creation of events and media platforms that cater to the youth and action sports markets in South Africa.

They founded the magazine and its accompanying website (on which the contents of the entire magazine can be read in full and also for free) because they have always felt that the surfing industry requires a legitimate, relevant and credible series of media platforms to assist in both the growth of the sport of surfing as well as the lifestyle that is associated with it. South African surfers and those interested in surf and beach culture want specialised and relevant local surf content on the media channel of their choice. They want to be informed, entertained and inspired by a global outlook but with an afrocentric bias. And that is exactly what BOMBsurf aims to do.

After glancing through the first issue, which is jampacked with fascinating features penned by some of South Africa’s most legendary wave riders (such as veteran Shaun Tomson and Twiggy Baker), we think that they are definitely succeeding in their quest!

For more information, and to read the first issue in full online, click here.